Summary
With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.
Key Takeaways— 2 points
1iPhone Ultra Price: Why Apple’s First Foldable Needs To Be Expensive - Forbes.
2With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range..
Image source: Forbes
Source
Forbes
Category
technology
Published
13 June 2026 at 21:10
Why This Matters
This story was curated by DOCFLiX.site from Forbes as part of our daily briefing service. We select and present the most significant developments across Business, Technology, and Crime Scene to keep our readers informed with source-verified, primary-cited news coverage. The summary above is derived from the original reporting by Forbes.